Logo Discussion
JORDAN BRAND
The Jordan logo is a jumpman in the center holding a basketball stretched completely out like he's flying through the air. The image came from NBA player Michael Jordan. The red and black is because he was on the Chicago Bulls and those are the team colors. The company is an athletic apparel retailer.
You'll also see the 23 on a lot of things. He wore number 23 when he played for the bulls.
This Is An Iconic Symbol.
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